PROJECT: SANTA CLAUS OF CCSWB

Client: Coca-Cola Southwest Beverages

Production company: Grit

Role: Director of Photography

For this vibrant holiday campaign with Santa’s Wonderland, I served as the internal Director of Photography at Grit Productions, where my role extended far beyond traditional DP responsibilities. The client for this production was Coca-Cola Southwest Beverages and Arca Continental, and delivering premium content for such iconic brands required a high level of precision and collaboration. In addition to cinematography, I played an integral role throughout pre-production—contributing to planning, rehearsals, and creative development in the days leading up to the shoot. I was also hands-on in studio rigging, managing the lighting grid to support complex set decoration and scenic needs, while sourcing and coordinating crew to ensure a seamless production flow. The final result was a festive, high-energy piece that captured the magic of Santa’s Wonderland and was used across a wide range of marketing platforms, including digital, social, and regional broadcast. This project highlighted my ability to operate across multiple disciplines to help bring large-scale campaigns to life efficiently and with cinematic quality.

Details:

40’x17’ LED Wall Stage

20x20 Overhead Magic Cloth Softbox(15 Aputure 600X’s in the softbox)

(2) 12x12 1/2 Grid frames on the stage floor with Aputure 1200D’s

2x Red Komodo’s

Production Days: 3 (1 Pre-Light, 1 Rehearsal, 1 Production)