Client: James + James Furniture

Agency: Power Digital

Role: Director of Photography

Project: Made For Life

For this project with James+James Furniture, my production company, Arches Media, served as the full-service production partner—providing all equipment, sourcing the crew, and managing on-set logistics from pre-production through wrap. In addition to serving as Director of Photography, I worked closely with the director at Power Digital to shape the visual language of the campaign and build a shoot schedule optimized for efficiency and creative flexibility. My role was to capture a broad range of high-quality, multi-use motion assets for James+James’ internal media library—ensuring the content could be repurposed across all marketing and advertising platforms, from web and social to paid digital and broadcast. By handling everything in-house with a lean, focused team, we delivered maximum value and production quality without the overhead of a traditional large-scale crew.