Food and beverage cinematographerJoey Arcisz · beverage, spirits, and restaurants
Bottles, pours, plates, and the rooms they live in. Coca-Cola on an LED wall stage, Fort Worth kitchens, and tequila in a Texas field.
The lanewhy this work, why me
Santa for Coca-Cola Southwest Beverages ran three production days on a 40 by 17 foot LED wall stage, produced by Grit Productions. Fifteen Aputure 600Xs through a 20 by 20 overhead Magic Cloth, two Red Komodos.
Visit Fort Worth’s Unexpected Flavors went into Lonesome Dove, Abe Fromage, and Birrieria y Taqueria Cortez with Nametag Films. On Agazul Tequila I was director and production company, from the plan through delivery.
Creditsthe jobs in this lane
Framesstraight from the footage
Finished spotsas they ran
How I shoot itthe approach on set
Liquid and glass
Backlight and rim light for clear spirits, controlled haze, and pours timed to the frame.
Stage and wall
Big soft top light with the LED wall carrying the world, so talent, product, and background read as one room.
Working kitchens
Real restaurants, working staff, small footprints. Documentary coverage that still gets the plate.
FAQthe short version
Do you shoot beverage and spirits commercials?
Yes. Coca-Cola Southwest Beverages as DP, and Agazul Tequila as director and production company.
Can you shoot on an LED wall stage?
Yes. The Coca-Cola Santa campaign was lit on a 40 by 17 foot LED wall stage over three production days.
Do you shoot restaurants and food tourism?
Yes. Visit Fort Worth’s Unexpected Flavors was three spots inside Fort Worth restaurants, with Nametag Films.
Do you bring the camera package?
Yes. Camera, lights, and grip come from Geared Like A Machine, my production company in Dallas, so I can arrive as crew and equipment at once.
How do I hire you?
Email joeyarcisz@me.com with the product, the dates, and the deliverables. Instagram @joeyarcisz works too.