Index·Food and beverage cinematographer

Food and beverage cinematographer

Joey Arcisz · beverage, spirits, and restaurants

Bottles, pours, plates, and the rooms they live in. Coca-Cola on an LED wall stage, Fort Worth kitchens, and tequila in a Texas field.

The reelfood & beverage work, cut to music

Food & beverage reel

Watch on YouTube

The lanewhy this work, why me

I produced and directed Agazul Tequila from the plan through delivery: bottle, pour, and bar work in Round Mountain, Texas.

I was DP on Santa for Coca-Cola Southwest Beverages: three production days on a 40 by 17 foot LED wall stage, produced by Grit Productions. I lit it with fifteen Aputure 600Xs through a 20 by 20 Magic Cloth overhead and shot on two RED Komodos.

For Visit Fort Worth’s Unexpected Flavors I shot inside Lonesome Dove, Abe Fromage, and Birrieria y Taqueria Cortez with Nametag Films.

Creditsthe jobs in this lane

Framesstraight from the footage

Three Santas on the Coca-Cola snow set with the red truck and sleigh
Coca-Cola Santa · LED wall snow set
Sliced Senku wagyu strip with flaky salt in a copper oval pan
Senku Wagyu · sliced strip, flaky salt
Agazul blanco pouring from the bottle into a glass
Agazul Tequila · the pour
Santa in the red truck holding up a glass Coca-Cola bottle
Coca-Cola Santa · product in hand
Knife slicing through smoked brisket with a dark bark
Thrillist x Travel Texas · brisket
Grill-marked strip with a flame rising beside it on the grill
Senku Wagyu · flame on the grill
Bacon mustard deviled egg on a checkerboard set against a gold sweep
Deviled Egg Co. · bacon mustard
Overhead of a steakhouse table as jus pours over sliced wagyu, salad, and onion rings
Senku Wagyu · overhead pour
Filet mignon sizzling in butter in a cast iron pan, flame at the edge of the pan
Visit Fort Worth · Lonesome Dove sear
Close marbling on raw ICON and Senku striploins
Senku Wagyu · marbling
Golden cornbread in a muffin tin, window light across the tins
Visit Fort Worth · Lonesome Dove cornbread
Pepsi can and a bowl of chips on a striped fiesta tablecloth
Frito-Lay x Pepsi · fiesta table
Santa on a red phone in the sleigh as snow falls
Coca-Cola Santa · snowfall
Agazul glass and bottle on a wood bar counter with smoke rising
Agazul Tequila · bar slide
Agazul bottle raised into a hard rim light
Agazul Tequila · rim light
Agazul bottle neck and stopper in soft haze light
Agazul Tequila · haze
Agazul bottle among large agave leaves
Agazul Tequila · agave
Santa in the sleigh holding a Coca-Cola bottle, snow set behind
Coca-Cola Santa · sleigh

Finished spotsas they ran

Coca-Cola: Santa
Visit Fort Worth · Lonesome Dove
Visit Fort Worth · Abe Fromage
Visit Fort Worth · Birrieria y Taqueria Cortez

FAQthe short version

Do you shoot beverage and spirits commercials?

Yes. I produced and directed Agazul Tequila end to end, and I was DP for Coca-Cola Southwest Beverages, Avocados From Mexico, Thrillist x Travel Texas, and Frito-Lay x Pepsi.

Can you shoot on an LED wall stage?

Yes. The Coca-Cola Santa campaign was lit on a 40 by 17 foot LED wall stage over three production days.

Do you shoot restaurants and food tourism?

Yes. For Visit Fort Worth’s Unexpected Flavors I shot three spots inside Fort Worth restaurants with Nametag Films.

Do you bring the camera package?

Yes. Camera, lights, and grip come from Geared Like A Machine, my production company in Dallas, so I can arrive as crew and equipment at once.

How do I hire you?

Email joeyarcisz@me.com with the product, the dates, and the deliverables. Instagram @joeyarcisz works too.

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