U.S. Polo Assn.: DP | Joey Arcisz

ClientU.S. Polo Assn. · Genius House Media · Tracksuit Productions

RoleDP

Year2018–Present

Format16:9 · Digital

I've been director of photography on U.S. Polo Assn. campaigns since 2018, with Genius House Media and Tracksuit Productions: eight years of seasonal lifestyle work from Palm Springs and Malibu to Denver and Charleston, including national TV spots and the Times Square billboard, for a brand sold in more than 190 countries.

BrandFashionGlobal Campaign

The brief

U.S. Polo Assn. is the official brand of the United States Polo Association, the governing body for polo in the U.S., founded in 1890. By the brand's own figures it sells in more than 190 countries through more than 1,100 stores, with $2.7 billion in global retail sales in 2025, and License Global ranks it among the top five licensed sports brands alongside the NFL, MLB, and NBA.

Every season it needs new campaign footage: apparel in motion, on real people, in places that feel like the brand. I have shot that footage as director of photography since 2018.

My role

I am the director of photography. Genius House Media brought me onto the brand in 2018, and since 2024 I have also shot its seasonal campaigns with Tracksuit Productions. They produce and direct; I build the look and shoot it.

Eight years, place by place

2018: a day in the life of a polo player in West Palm Beach, which aired nationally as the TV spot “It’s My Passion”; three days in Aspen; and the Spring 2019 campaign at the Empire Polo Field in Palm Springs, shot on RED. The Palm Springs footage ran in the brand’s 2019 national TV spots.

2019: New York in the spring, then Santa Monica and Malibu in the fall, with horses running in the surf at sunset.

2020 to 2023: the Spring/Summer 2020 campaign, Wellington for Spring 2021, Miami late in 2021, Florida again early in 2022, then Lake Tahoe and Santa Barbara later that year, and Atlanta in 2023.

2024 to 2026: Midway, Utah, for Fall 2024. Then, with Tracksuit Productions, San Diego and Joshua Tree for Spring 2025, Denver for Fall 2025, and Charleston for Spring 2026. In spring 2026 I was back in New York with Genius House Media for Fall 2026.

How it runs

Repeat work is where a process shows. The look has to hold from a Palm Springs polo field to a Denver street in the snow to a dock in South Carolina, season after season, with different crews and different cameras. That consistency is the part of the job I take most seriously.

I measure exposure in stops with false color and a light meter, and I have written up those systems on my blog.

Every frame on this page is pulled from the finished campaign edits, from Palm Springs in 2018 through Charleston in 2026.

Where it runs

I can’t count every place this footage runs. Each season’s campaign goes out to U.S. Polo Assn.’s licensing partners around the world, who put it on their own channels and store screens across the more than 190 countries where the brand sells.

I have seen my own U.S. Polo Assn. footage play on the brand’s 24-by-36-foot digital billboard in Times Square, above its store at 1540 Broadway.

Three of these productions aired as national TV spots: “It’s My Passion” from West Palm Beach, the 2019 Palm Springs spots, and the newest, from Charleston, the 30-second commercial “The Polo Shirt: Play It Your Way.”

On YouTube alone, an August 2026 count matched at least 144 public uploads of these productions, with about 42 million views, on the brand’s global channel and its U.S., India and Spanish-language channels. That is only what could be verified. Licensees keep re-cutting and re-posting the footage on their own channels and store screens.

The Charleston campaign played on a life-size screen at Pitti Uomo in Florence and was the campaign behind a dedicated activation at Polo in the Park in London, where more than 30,000 people came through. Lake Tahoe campaign footage ran on synchronized 4K entrance screens for the brand’s UK licensee, and the San Diego campaign played on a showroom screen in Cyprus.

The relationship is now in its eighth year.

Frames

Three friends laughing together in golden backlight under the trees

A woman in a denim shirt, her hair backlit by the sun under tall palms

A couple standing with their horses in the desert at golden hour

A rider leaning over her white horse at sunset, a second rider silhouetted behind

A couple in a puffer jacket and knit beanie laughing by the water

Two women in sleeveless summer prints talking in warm late light

Four polo players on horseback with mallets up under a sunlit portico

Five friends in bright polo shirts laughing arm in arm on the Santa Monica Pier

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A man carrying a laughing woman across the sand near a lifeguard tower

A laughing couple on the beach, her arms wrapped around his shoulders

Vintage Ford Bronco parked on the sand by a lifeguard tower at Cardiff Beach

Surfboards strapped to a vintage Bronco above the surf

Friends with a beach ball running past a vintage Bronco

Woman in a striped shirt leaning on a vintage Bronco

Woman in tortoiseshell cat-eye sunglasses and a gold watch, wind in her curls by the ocean

Man in a navy polo and dark sunglasses, hand at his hair, a steel watch on his wrist

A man and a boy in striped tees laughing as they run along the surf

Two women laughing arm in arm in a sunset lens flare by the ocean

Four friends in white jeans walking down the beach leading two horses

A polo player galloping a white horse along the surf, mallet raised

Two riders cantering along the water's edge at dusk

Five friends in fall layers laughing in front of a red barn

A man in a sherpa-lined denim jacket against a weathered log cabin wall

A woman in a knit cardigan laughing as snow falls through the pines

A woman in a mustard puffer vest and red beanie laughing by a snowy fence

A couple in fall layers under a blue sky, wind in her hair

A woman in a tweed jacket leaning on a car outside a stone building

A woman with a long braid laughing on the stairs of a lifeguard tower

A couple embracing and laughing above the ocean

A couple dancing poolside at a pink hotel, her hair flying

A woman smiling on a terracotta terrace, a man in a linen blazer beside her

Friends in a vintage convertible throwing their arms up in the desert

A woman laughing in golden light beneath Spanish Colonial arches

A couple riding a bicycle with a flower basket, she is mid-laugh

A woman laughing up at her friend on a city street in winter coats

A woman in a snow-dusted hat with a white horse in falling snow

A couple laughing beside a long dinner table set under the oaks

A man in a striped rugby shirt and denim cap laughing in a rowboat

A woman in a striped sweater laughing in a wooden boat on the water

A woman in a red, white, and navy polo reaching out to stroke a horse

A woman in a pink tee in golden light on an open-air tram

Two friends in pastel sweaters laughing under live oaks

A man in a yellow polo smiling into the camera, hand at his chin, among desert plants

A girl in a pink jacket grinning with a wooden oar across her shoulders

A couple in a wool coat and a knit beanie leaning together by the pines

A couple in a white vest and wool coat smiling in the snow outside a lodge

A mother and daughter hugging under the palms

Three kids in U.S. Polo Assn. polos smiling together

A couple by a stone fireplace, the man tipping his cap

A man in a tan blazer over a U.S. Polo Assn. tee on the pink terrace steps of a hotel, looking into the camera

A man in a straw hat and pale yellow polo, a sweater slung over his shoulder, under tall palms

Four polo players riding toward a stable archway, palms and mountains behind them

A woman in a mint linen set leaning back on the trunk of a yellow vintage Mustang convertible, sneakers kicked up, polo mallets in the back seat

A low angle on a red and white running shoe sole, two friends seated on a wooden deck behind it

Films

More frames

Outdoor Apparel and Polo CampaignOutdoor apparel, a yellow vintage SUV, polo action, horses, and colorful group styling.
Holiday Sofa Scenes and Plaid BackdropsGift exchanges, leather-sofa portraits, popcorn tosses, rugby shirts, and knitwear styling.
Catskills Lodge Interiors and Rugby StripesVintage diner portraits, rustic lodge lifestyle scenes, heritage menswear, and holiday styling.
Catskills Campfire and Winter OuterwearA vintage diner, rustic lodge, holiday outerwear, and campfire scenes.
Holiday Knitwear and Accessory DetailsKnitwear, scarves, boots, a silver watch, gifts, and holiday sofa scenes.
Cream Curtain Campaign FramesJumps between cream curtains, polo mallets, pastel knitwear, and rugby stripes.
Polo Field Campaign FramesPolo shirts, a silver trophy, mallets, a vintage SUV, and a white pavilion.
Field Lifestyle FramesAdults crossing an open field, an iron garden gate, and a cyclist on a path.
Spring 2026 Campaign: Polo, Horses and RowboatsPicnics, cyclists, golf carts, and marsh landscapes.
Spring 2026 Blue-Hour Marsh and Dock AerialsBlue-hour aerials of docks and marsh, plus a backlit cyclist on a resort road.
Outdoor Lifestyle Frame LibraryOutdoor lifestyle scenes plus product details of boots, watches, and bags.
Palm Springs Desert Fashion and Yellow ConvertibleA yellow convertible on a desert road, scarf and knit fashion portraits, a styled couple, and a group party.
Resort, Snow and Horse Campaign FramesResort patios, desert light, snowy horse walks, and fall outerwear.
Dock, Gazebo and Hands Motion LoopsTwo short motion loops, one of hands touching a surface and one of a dock leading to a gazebo, as animated GIFs.
Skate and Sneaker Detail FramesA sneaker sole, a skater street ride, and rolling skater feet.
Fashion Portrait Frames: Rope Swing, Bleachers and Equestrian StyleA woman on a rope swing, varsity jackets on the bleachers, a horse led by hand, and boots on a boulder.
Lifestyle Portrait Frames: Fireplace, Winter Coats and a BeachA couple by a stone fireplace, portraits in winter outerwear, kids smiling together, and a tropical beach.

U.S. Polo Assn.